Are you flirting with the idea of living a dream life by regularly scribbling blogs on Instagram and Twitter? Blogging on social media is by far one of the most desirable jobs among the generation Z people. Social media blogging and the unrelenting freedom that the young generation so desperately craves for are somewhere deeply intertwined. Today for most people, blogging on social media is their passport to a dreamy life; a life that does not conform to any social norms and where youthful joy and happiness are always found in great abundance.  

This blogpost might help you in securing the much-touted passport to the heavenly abode.

In this brief yet comprehensive blog-post, we will breakdown the important tips and practices that will give a head-start to your social media blogging career.

What is social media blogging? 

The term ‘social media blogging’ or ‘blogging on social media’ is pretty self-explanatory. It is nothing but sharing blog like content directly on social media platforms like Twitter, Instagram and LinkedIn. People who regularly blog on social media platforms often fall in the categories of influencers and content creators.

While terms like influencers and content creators have caught the imagination of masses, social media blogging or social media bloggers are not exactly among the most popular terms.

Here are some examples of social media blogging.

Example of blogging on Instagram.

Example of Thread based blogging on Twitter

Benefits of blogging on social media.

There are good reasons why blogging on social media has become such a rage. It offers many advantages that traditional blogging does not offer.

Below we have mentioned some of these benefits.

Access to huge audience:

All popular social media platforms like Twitter, Facebook and Instagram have a built-in audience. You don’t have to search for the audience. All you have to do is consistently create valuable content, run some paid campaigns and you might ultimately start tasting success as an influencer.

Compare this with traditional blogging, where you’ve to invest incredible amount of time and energy in SEO to search for target audience.

Real-time engagement:

In conventional or website-oriented blogging, you have to wait for several weeks or even months for any real engagement. On other hand, engagement on social media can be instantaneous.

The likes, comments and shares are instant, lending satisfaction as well as much needed motivation to bloggers.      

Your content can go viral:

Due to real-time engagement, there is always higher chance of social media content going viral, which ultimately increases your monetization opportunities. In contrast, a website blog is highly unlikely to go viral unless it is shared on social media platforms. But on its own, the chances of going viral is very minimal.     

Great monetization opportunity:

The stupendous success of influencer marketing and content creation industry testifies and speak volumes about the immense monetization opportunity offered by the social media blogging.

This is not to say that traditional blogging does not offer monetization opportunities, but its opportunities (like affiliate marketing or Google ad sense) certainly pale when compared with influencer marketing and content creation.

Much easier to generate content:

Since social media deals only with short content type, it is comparatively much easier to generate social media blogs. All you have to do is make sure that the content is engaging enough.

Compare this with traditional blogs where you spend an entire day or even several days to write only a single piece of blog.

Repurposing content is much easier:

If you maintain an active content calendar then repurposing social media blog isn’t all that difficult. Not at least when compared with traditional blogs where repurposing content comparatively takes a great amount of effort.   

Since repurposing social content is much easier, it becomes just as easy to keep up with the optimum engagement with your target audience.

Mobile friendly:

Social media content is natively designed for mobile consumption, giving a massive boost to its engagement prospects. This is not to say that websites and blogs cannot be mobile friendly. They certainly can be.

However, unlike social media content, they aren’t natively designed for mobile consumption.

A brief guide to blogging on social media  

We’ve finally arrived at the core topic.

Below we have shared a step-by-step guide on how you could kickstart your career as a successful influencer or content creator.

Choose a niche and stick to it.

The first and foremost thing that you got to do is to choose a right niche. But how to do choose a right niche? It is actually pretty simple.

Try to choose a niche that you are truly passionate about or have an incredible knowledge about. Avoid choosing a niche only because it offers a great monetization prospect. Although you can always add to your knowledge later, it is still better to choose a niche that you already know a lot about.

Another important thing to note is that you should not keep changing your niche. If monetization is your sole purpose then changing niche is advisable only when the niche has become too competitive or isn’t attracting much traction despite your persistent efforts.    

List of some of the most popular niches:

• Educational(AI, Machine learning, coding, digital marketing etc.).
• Personal Finance and investing.
• Health and wellness.
• Fashion and lifestyle.
• Travel.
• Personality development.

Choose the right platform:

Now that you have zero down on your niche, the next step is to choose the right platform. Today the world has 5 to 6 major social media platforms: Facebook, X (formerly known as Twitter), Instagram, LinkedIn, TikTok and YouTube short.

But you don’t have to really spread out think or present on every damn platform. It will prove incredibly exhausting if you choose to do so.

Rather, try to figure out which platform is suitable for your niche and focus only on those platforms.

For instance, if you want to explore fashion and lifestyle niche then choosing Instagram makes logical sense. Fashion and lifestyle niche needs strong visuals for building strong engagement with followers, making Instagram a perfect choice.

The below table has segregated the social media platforms based on the niche.

Platforms	Suitable Niches
LinkedIn	B2B, Career & Professional growth, education, motivation & thought leadership.
Instagram	Visual story telling (fashion, travel, lifestyle, education & others).
Twitter	Thread based blogs (Education, knowledge and quick tips).
Facebook	Community building based on your hobbies, passion and interest.
Youtube & TikTok	Video blogging for spreading knowledge, education, entertainment, travel & other niches.

Plan Content and Create a good content library

Even though social media blogs are comparatively short and brief, you will still be needing incredible amount of content at your disposal. That’s because you will have to post something or other everyday or alternate days. Regular posting not only helps in keeping healthy engagement with existing followers but also increases your follower counts at an accelerated pace.

This is where the role of content calendar comes to play. A content calendar basically helps in strategizing, planning and scheduling your content in advance.

It spares you from the problem of random posting, which is haphazard and unplanned way of sharing your content with your followers. Random posting is a sure path towards failure. However, if you are dead serious about your pursuit then get serious about content calendar.

Below we have shared the screenshot of a typical content calendar.

As you can clearly see above that a content calendar has many useful columns like content type, timing of the posting, platform where content will be posted and date among other columns.   

These columns help in planning your content for the ensuing weeks and even for the entire month.

So, download the content calendar template today and start planning your content.

Create value-oriented content 

You can painstakingly invest endless hours in planning your content but it will be all in vain if it doesn’t offer much value to your target audience. This is exactly the reason why it is so important to choose a niche that you are truly passionate about. Once you know your niche in and out, you will be equally clear about what clicks and what doesn’t click with your target audience.

Basically, your post should evoke or at least do one of the below mentioned things.

• Educate or impart knowledge.
• Motivate or inspire.
• Entertain
• Resolve a pain point or problem.

Be consistent and perseverant:

Consistency is a crucial trait to achieve success in any worthwhile pursuit and social media blogging is not an exception. Consistency is all the more important because today social media platforms have become hyper-competitive, which means most wannabe influencers and content creators are unlikely to achieve success in the initial months. Given and take, most people who have started blogging on social media won’t see much traction in the first 2-3 months.

Being consistent helps in staying motivated and focused even when the engagement rate is very low. However, being consistent doesn’t mean that you have to post something or other each day unless your niche demands it. Choose the frequency of your post depending on your niche and other competitive factors.

Another important thing to note is that consistency doesn’t mean that you have to be spammy. In other words, avoid over-posting at all cost. Over-posting only hurts your engagement, pushing your followers to unfollow or mute you.

Run paid ad campaigns:

While growing organically is always important, running paid ad campaigns can help in giving a good jumpstart to new influencers and content creators, most of whom may not be having more than 100 followers.

Paid ad campaigns will take the best posts in the front of your target audience. Additionally, it will help your posts or reels to reach a much wider audience. All these can help in driving up your follower counts, subscriber numbers and signups.

While Paid ad campaigns no doubt can give a good jumpstart, you must also parallelly maintain your focus on growing organically. In the long run, it is your organic growth strategy that will ultimately help to blunt the competition and achieve success.

Utilize Tools:

There are plethora of tools in the market that can efficiently streamline your entire process of blogging on social media. But what’s even better, it can really help your posts, reels, videos to stand out and thereby gain a much greater visibility.

In other words, if you want to increases your chances then you got to use these tools.

Here is list of tools

• Canva: for graphic designing and carousels.
• CapCut and Inshot: for editing short videos.
• Buffer & Later: For scheduling post.
• Tweept: AI generated viral tweet ideas.  
• Tweet Hunter: AI assisted tweets and thread inspiration.
• Sticker.ly: Develops custom stickers and GIFs for stories and reels.

Avoid the following mistakes:

While you’ll be diligent and focused on your aim, avoid these costly mistakes at any cost.

• Posting without any content planning or strategy.
• Over-posting.   
• Posting content that does not carry much value or clear message.
• Choosing a niche that you’re not truly passionate about.

Conclusion;

Blogging on social media shouldn’t only be about blind chase for followers. While having followers is surely great, it is truly all about building relationships. Relationships that allow you to consistently add value to the lives of your followers and all those who want to connect to you. But building relationship is always a long game and so is your desire to succeed as a influencer and content creator. So be perseverant and follow all the rules of the game and success will eventually grace your path.